Tag: TikTok

Floyd Mayweather may be "retired" from professional boxing, but he's still making a pretty penny as a social media pitchman. (Image: Instagram/floydmayweather)

Who Are the Top 12 Highest-Earning Boxers on Instagram?

Until the introduction of social media, the only time you’d be able to follow a professional boxer’s journey would be during a TV interview, press conference, weigh-in, or fight night. Now, thanks to platforms such as Instagram, we’re able to get an insight into the lives of the most formidable […]

TikTok expands reach into professional sports with UFC, soccer deals

TikTok expands reach into professional sports with UFC, soccer deals

Short-form video platform TikTok is rapidly building a foothold in the sports world, with two more deals linking the app to the UFC and professional soccer teams in the United States. On Friday, TikTok announced a multi-year deal with the UFC that will see the mixed martial arts promotion place […]