Allyson Felix competes in the 400 meters during the 2019 USATF Outdoor Championships. It was Felix' first competition donning Gap's Athleta brand after her deciding not toresign with Nike. (Image: Andy Lyons/Getty)

Sportswear Roundup: UA Fined, Gap Rising, Nike Dissed Again

Nike lost another high-profile deal as Olympic gymnast Simone Biles signed with the Gap’s Athleta brand. Earlier this year, Kobe Bryant’s estate failed to renew its longstanding deal with Nike. Meanwhile, Under Armour was fined $9 million for misleading investors. Nike can’t be happy with the defection of two gold […]

More than a decade ago, Kobe Bryant wore his iconic Kobe 6 Grinch. Restocked on April 13, 2021, the Grinch may be the last shoe to be issued from the Nike/Brayant deal. (Image: Victor Decolongon/Getty)

Nike Fails to Renew Deal with Kobe Bryant’s Estate

In what could mark the end of an era, Nike and Vanessa Bryant acknowledged a failure to renew Kobe’s legacy sponsorship deal. Nike’s limited-edition sales model, which caters to well-heeled collectors, may have been a sticking point in the negotiations. Dating back to 2003, the sponsorship deal between Bryant and […]

Sarbina Ionescu (Image: Cody Glenn/Getty)

Nike’s Tough Choice After Ionescu Jersey Sells Out in Hours

When Nike offered Sabrina Ionescu’s Oregon Ducks basketball jerseys for sale, they sold out within hours. This may not have been a miscalculation on Nike’s part. Until the NCAA allows a student-athlete to profit from their name and likeness, companies need to tread lightly in the college market. It began […]